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The Power Of KPIs: How Do You Measure Success?

To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your “big win” would be at every step of your demand generation effort. So what’s a “big win KPI” look like?
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OBAM #5-Mousa Hamad On Being A Man
“Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” -Abraham Lincoln In a day & age where we question male & female definitions, gender, and personal image, the podcast, On Being A Man, soaks up a new perspective on the seemingly simple subject. Episode 5 features…
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OBAM #3-Bryan Rutberg On Being A Man
What does it mean to be a man? What’s media perception on being a man? On Being A Man is a podcast that probes, interprets, and unravels perspectives on these important questions in a day & age where more than ever we challenge male & female identity, gender, and personal image. CEO of 3C Communications and…
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A 4-Step Roadmap To Becoming A “Master of Many”

The job market tells us to be a “master of one” but isn’t this actually ill-chosen for the long run? Think about it; there are so many factors outside of your control: bull markets, increasing job market competition, advances in technology, automation, natural catastrophes, that it’s safe to say it’s too much of a wager…
