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Finding Your Secret Sauce
It’s 3PM and it’s minute 78 of a soccer match in Highbury, London. Arsenal scurries across the field, an endless hustle to maintain their position but also shimmy around and dominate the opposing team. They’re trying to “find an opening,” a fleeting moment where a little space opens to push the ball through the turf and claim a crowd-roaring point. 2000…
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What’s the Test of a True Marketer?
The test of a true marketing professional is the ability to rise to the challenge. What do I mean? Marketers, whether their strategists, graphic designers, writers, account managers, or copywriters, need to walk the talk and prove their marketing skills through their own online presence. An online presence, whether it’s an Instagram profile or a blog…
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Memoirs of a Community Manager
“‘Well, I don’t know about you guys, but I don’t feel connected to what’s going on outside of finance. Sometimes I feel like a consultant myself. At other companies where I’ve worked, I’ve always been more involved in sales and operations, and right now, I feel isolated in my own area.” -Jan in The Five Dysfunctions…