A growth hacker is not a traditional marketer, not a software hacker, and definitely not a botanist. Growth hack pioneer, Sean Ellis, defined it beautifully as “…a growth hacker is a person who’s true north is growth.”

Using strategy, creativity, and experimentation, they achieve successful user growth for a business and rarely veer away from that purpose. Hence, posing as an invaluable skill and career for me as a digital marketer.

The Challenge

To explore this concept further, I decided to “learn by doing” and growth hack my personal website. To begin, I set an objective:

  • Grow my unique visitors & viewership by 100%, comparing the 1st 6 months to the last

The Solution

Growth hacking 1st begins with a phenomenal product before any strategy takes place. Thus, there were some crucial web design & digital marketing elements to be tweaked to create uniformity in look & feel.

1st, I renamed the site to “Jakub Kubicka” for easier recall, purchased the domain, and created a completely new brand identity with curated typography, colors (primary, secondary, and accents), and imagery.


2nd, I experimented with podcasts as a new form of media to drive traffic. Not only would this allow me to leverage the social network of guests on the show (in-turn, driving viewers to the site) but also provided content variety in a media channel that is exploding in popularity. On Being A Man released 5 episodes over a 12-week period with on-site streaming capabilities.

And 3rd, I created a full content strategy for the website with a focused theme on the concept of disruptive marketing: (counter-intuitive & unique tactics to grow and engage your user base through digital marketing). I created an editorial calendar spanning 18 months, launched a simple email marketing function (pop-up form to build a mailing list), and tied the backend to Google Analytics.


The Result

Comparing 2017 time periods of January-June to July-December, we exceeded the goal and saw the following increases:

  • 289% growth in unique visitors
  • 465% growth in viewership
  • 463% growth in average views per day
  • 114% (unique visitors) and 194% (views) overall growth from 2016-2017

Skills Used

  • Growth hacking
  • Strategy
  • Emailing marketing
  • HTML & CSS
  • Creative direction

How about growth hacking YOUR startup?

We’ve driven results for lots of startups, now let us do it for yours.

Increase your odds of startup success, whether that’s growth in revenue, customers, or value-driven, we’re confident we can solve your hardest marketing challenges. Schedule a free 30-minute strategy session today.

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