Sously was a homecooking platform that connected people seeking healthy, homecooked meals with homebased chefs. Along with a 2 other founders, we intended to positively disrupt the $799 billion food industry by driving greater community & transparency through food.
To create a modern & appealing logo for Sously.
Using Adobe Illustrator and Canva, I mocked up 12 different logo designs, playing around with colors, typography, relevant icons, and taglines.
Ultimately, we came to the whisk logo below because of its symbolism of speediness while still maintaining a minimal & clean design that differentiated itself from other spatula laden food tech logos.
- Graphic Design
- Adobe Illustrator
- Creative Direction