#63: Former Uber Seattle GM & All Around Badass, Brooke Steger, on inception days of Uber Seattle and growing the UberX solution (Part 1)

Ready for part 2? Click here!


Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber’s General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business.

Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash.

Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion dollar P&L, spoke @ State Congress to get ride-share bills passed, and built the team from the ground up.

This conversation was incredible. Brooke HUSTLES and pursues what she’s passionate about which is a constant thread through her life. 

We dive deep into…inception days of Uber Seattle, fixing “supply” & growing an UberX solution, sacrifices of scaling, marketing to drivers & borrowing from different cultures, pop-ups & other experiments during early Uber, and life-after-Uber.

This episode is particularly valuable for a startup founder or marketer who’s curious of what the behind-the-scenes of an extremely successful marketplace looked like.

Learn from a leader who is confident in who they are, but didn’t know what she was getting into (really) when it was getting started.

Please help grow the show with us…by leaving a review on Apple Podcasts!

Listen to the episode on Apple PodcastsSpotifyStitcherTuneIn, or on your favorite podcast platform. 

Show Notes

  • Why do you love traveling? [4:20]
  • What interesting places have you been to? How many countries [5:09]
  • It sounds like sustainable traveling is important to you? [6:57]
  • Why is supporting & protecting the environment important to you? [7:52]
  • Can corral start re-generating, after it’s bleached? [8:29]
  • In a past life you were a travel writer. How did that come to be? [9:53]
  • What’s it like staying in a 5-star resort? [11:12]
  • What is Ohm Gaming? [11:56]
  • Where does the name Vivian come from? [14:29]
  • Can you talk about some of the companies you’re helping to advise? [15:33]
  • Isn’t WEEKDAYS a marketplace for early-childhood education? [19:11]
  • What were the early days of Uber like? Seattle was an early market [20:57]
  • What were the beginning conversations & experiments? [25:28]
  • People don’t realize there were a lot of attempts to make Uber work [29:35]
  • Did you have Demand coming in? Did you just need cars [29:50]
  • The early days of Uber Seattle and how they begged a driver to be on the platform [32:06]
  • Where did you all start to see the work on Supply pay off? When did the flywheel go [33:03]
  • How some drivers made 6-figure salaries, in the early days [35:02]

Links from Episode

What’d you learn about Uber, that you didn’t know before? Comment below.

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