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Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber’s General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business.
Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash.
Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion dollar P&L, spoke @ State Congress to get ride-share bills passed, and built the team from the ground up.
This conversation was incredible. Brooke HUSTLES and pursues what she’s passionate about which is a constant thread through her life.
We dive deep into…inception days of Uber Seattle, fixing “supply” & growing an UberX solution, sacrifices of scaling, marketing to drivers & borrowing from different cultures, pop-ups & other experiments during early Uber, and life-after-Uber.
This episode is particularly valuable for a startup founder or marketer who’s curious of what the behind-the-scenes of an extremely successful marketplace looked like.
Learn from a leader who is confident in who they are, but didn’t know what she was getting into (really) when it was getting started.
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- Why do you love traveling? [4:20]
- What interesting places have you been to? How many countries [5:09]
- It sounds like sustainable traveling is important to you? [6:57]
- Why is supporting & protecting the environment important to you? [7:52]
- Can corral start re-generating, after it’s bleached? [8:29]
- In a past life you were a travel writer. How did that come to be? [9:53]
- What’s it like staying in a 5-star resort? [11:12]
- What is Ohm Gaming? [11:56]
- Where does the name Vivian come from? [14:29]
- Can you talk about some of the companies you’re helping to advise? [15:33]
- Isn’t WEEKDAYS a marketplace for early-childhood education? [19:11]
- What were the early days of Uber like? Seattle was an early market [20:57]
- What were the beginning conversations & experiments? [25:28]
- People don’t realize there were a lot of attempts to make Uber work [29:35]
- Did you have Demand coming in? Did you just need cars [29:50]
- The early days of Uber Seattle and how they begged a driver to be on the platform [32:06]
- Where did you all start to see the work on Supply pay off? When did the flywheel go [33:03]
- How some drivers made 6-figure salaries, in the early days [35:02]
Links from Episode
- Connect with Brooke: LinkedIn | Twitter | Vivian & Co
- What was UberX
- Misool, Indonesia
- Misool Eco Resort
- Can corral regrow
- How do corral reefs work
- Xiamen, China
- Otter Learning
- Ledger 8760
- What does 1099 vs W2 mean
- History of Uber
- What is Uber Black
- What is regulatory compliance
- What was Sidecar
- What is a Tuk-Tuk
- What is a PT Cruiser
What’d you learn about Uber, that you didn’t know before? Comment below.