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#64: From Unknown Brand to $1 Billion P&L in the Pacific Northwest? CEO of Vivian & Co and Lifelong Vagabond, Brooke Steger, Tells (Part 2)
Missed part 1? Click here! ~~~ Brooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber’s General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown…
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#62: From Cotton-Field Tirebuster to Seasoned Marketplace GM, Ty Wolfe Jones, on The Tractor Keys To Supply-Side Success (Part 2)
Missed part 1? Click here! ~~~ Welcome back! This is Ty Wolfe-Jones & I’s new, special season of The Daily Marketer, where we’ve spoken with over a dozen marketplace leaders & pioneers from Uber, Convoy, Bellhop, Doordash, Rover, as well as rising stars, so to gather proven blueprints, hacks & tactics to growing a marketplace. Enjoy! ~~~ Ty Wolfe Jones is a…
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#60: How Do You Supercharge Growth? Former GM of UberEATS, Peter Hsu, on Hiring for “Leaving Velocity” & Marketplace Magic (Part 2)
Missed part 1? Click here! ~~~ Welcome back! This is our new, special season of The Daily Marketer, where we’ve spoken with over a dozen marketplace leaders & pioneers from Uber, Convoy, Bellhop, Doordash, Rover, as well as rising stars, so to gather proven blueprints, hacks & tactics to growing a marketplace. Enjoy! ~~~ Peter Hsu is the founder and CEO…of a…
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Personal, Non-scalable Ways to Market Yourself
In the early days of a startup, you should deliberately take action to grow your business that DOES NOT scale. Why? Because 1:1 communication is invaluable. Look, I’m not here to tell you to “go to networking events” but to share some of the more creative yet effective tactics to grow your customer base in…
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How To Build True Fans In a Crowded Closet
What do Amazon, Costco, and Nordstrom all share in common? Besides each having a vibrant (and sometimes risqué) work culture, they all know how to appeal to smart buyers. They have a deep understanding of their audience, that being keen, pragmatic, deal seeking, middle-to-upper class consumers. These are consumers who demand quality, but are willing to…