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#37: From Radiohead to Jay-Z, Marketer Collin Smith on the Science of Turning Fans Into Fanatics (Part 1)
Collin Smith (@Collin Smith) is a marketing leader at a multi-billion dollar, global wealth management firm, with an emphasis on employer branding and culture. Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with clients like Green Day, Radiohead, the Killers, and the Smashing Pumpkins.…
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#32: TUNE Executive and World-Class Marketer, Brian Marcus, Convinces you Affiliate Marketing is your Best Growth Bet (Part 2)
Brian Marcus (@bmarcus31) is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world’s most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay’s Seller Partner Network through affiliate…
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4 Key Principles to Marketing Two-sided Marketplaces (#1 Will Surprise You)
After my experience of 1) failing to grow a marketplace (Emntr) and 2) successfully helping to grow a marketplace (Rover), I enter Assurance with a strong foundation marketing for marketplaces. I’d like to share the same wisdom here.
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How to Optimize Your Company Name With Google AdWords And $100
Every human has their own “lens” that’s been beveled through their past, so if you think you know your audience, you’re lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.
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Marketing Lessons from Outliers & Non-lifers You Never Considered
Lifer: a person who has made a lifelong commitment, usually in a certain career. Some of the most influential humans in recent history have made powerful statements by doing the complete opposite and bestowed powerful marketing lessons along the way. Like who, you say?