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Never Hire A Marketer Again: 6 Free & Underrated Marketing Tools

“How dare you settle for less when the world has made it so easy to be remarkable?” All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).
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Startup Essentials #3: Traction Is Everything

And you’re OFF! Your “purple cow” product is in dev and you feel ON FIRE (damn it feels good to start a company). But you’re missing one piece: traction. Click to learn a proven roadmap to drive users to your mic-dropping product.
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Startup Essentials #2: The Power of “Purple Cow” Ideas

Startup Essentials are simple but vital concepts for making entrepreneurial endeavor as successful as possible. Please enjoy this 2nd installment talking about the importance of having a remarkable idea.
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The Future of Job Interviews & How To Find World-Class People

We often hear the business adage, “power is knowledge” but what if I told you this is wrong? Sometimes, collecting more info can work against you rather than with you. Especially when building a team or filling a role.
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The Power Of KPIs: How Do You Measure Success?

To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your “big win” would be at every step of your demand generation effort. So what’s a “big win KPI” look like?