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Silver Linings Playbook to Building a Marketplace: 3 Fundamental Principles
I hope in part 1 of this series we got your mind reeling of the real mechanics and nuisances to marketplace dynamics. Now, we’d like to fill in the color to provide a full picture to marketing marketplaces.
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Better Strategy: A 10-Second Tip To Optimize Your Facebook Ads in 2019
Horrible marketing rears its ugly head constantly: a homeless man begs for a buck, street vendors harass tourists to buy Crocs, and my favorite, flight attendants sell credit cards during flights, repeating the same, canned opener. Dare I say, the digital world is no different?
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Why Great Engagement and Retention Can Pay Dividends for User Acquisition
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
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3 Key Insights from Facebook’s Build To Break
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook’s Build To Break conference and couldn’t help but share my 3 most valuable insights.
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10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.