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Why Great Engagement and Retention Can Pay Dividends for User Acquisition
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
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Think Twice: Know The Difference Between Retention & Engagement
Let’s be honest, engagement sounds A LOT like retention. Don’t you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn’t matter much if you can’t keep em. Learn the difference once & for all.
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3 Types of Growth: The Lifeblood of a Startup
“Marketing is a tax you pay for not building a phenomenal product.” I’m not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn’t cause it.