Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it’ll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.Disruptive Marketing, Entrepreneurship, Growth Marketing, Marketing Strategy, Metrics, Startup, Strategy
Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).