-
#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)
Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world’s greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of…
-
#51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world’s greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a…
-
#50: 2006 Time Magazine’s Man of the Year, Jon Friesch, on Communist-Inspiration, Marketing Super Teams, and Brand Building (Part 2)
Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing their digital customer base from 0 to 10 million as the Internet started to take…
-
#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1)
Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take…
-
#48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2)
Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard,…