Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on.

What 20% of the work you’re doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they’re slightly technical and seem complicated, so why not debunk this once and for all?

Influence is persuasion’s handsome step brother and Robert Cialdini has distilled it into 6 principles that you can immediately start using not only in your day-to-day life, but especially in a cash-strapped startup.

Brand is a powerful superpower that’s best not to boot, but to embrace. Brand awareness lets people not only know that your company exists but lets you shape the narrative and story around your product. marketing

Most marketers find it trivial but the benefits of having a clean and simple webpage URL can make a world of a difference. Learn 6 valuable & actionable tips so you can get the most search engine juice out of this sweet piece of digital real estate.