Anyone can show up to work; not everyone can perform. As much as we emphasize “delivery” in the tasks and projects we complete, teams often turn a blind eye on the most important element: performance. So where do you start and what do you measure?

Marketing attribution gives a rebuttal to the quote “1/2 of my advertising is wasted, I just don’t know which half.” It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care?

2 of the biggest challenges for startup marketers is 1) creating an integrated marketing universe and 2) finding promising, new paid ad channels outside of Facebook and Google (i.e. User Acquisition). Here are 10 channels to consider adding to your paid ad repertoire.

If want an edge, learning from experts in marketing could be an incredibly valuable resource and thus differentiator for your startup. Outside of The Daily Marketer, consider these 5 marketing podcasts the next time you’re looking for some brain tickles.

If you Google’d your name right now, what comes up? Dozens of other Tims? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? I’m going to teach you 3 low cost hacks to make sure your brand is top of mind when someone Google’s you.