Daily Marketer Podcast | #7: Score! 1st Touch Attribution vs Last Touch

Marketing attribution gives a rebuttal to the quote “1/2 of my advertising is wasted, I just don’t know which half.” It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care?

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.

Show Notes

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