Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces.
To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more about what they do and how they can help your business create new revenue here.
Prior to Evocalize, Gabe founded and lead teams at several digital ad agencies around SEO, audience targeting, and content marketing. After building his client-base to over 50 (including major airlines and retailers), he crossed over to the dark side and decided to help brands grow from the inside, as their Director of Marketing (Aduro Life, Decisive Data, Evocalize).
We break down search engine optimization, a quick history of how this has changed over the past 20 years, and a series of decisions a startup has to go through in order to maximize their SEO and be ranked well on Google.
This episode is particularly valuable for 1) a founder or marketer seeking a basic understanding of SEO and the key role it’ll play in organic lead generation (new customers), or 2) anyone wanting to understanding internet marketing and it’s evolution over the past 2 decades.
Please help grow the show with me…
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Listen to the episode on Apple Podcasts, Spotify, Stitcher, TuneIn, or on your favorite podcast platform.
Show Notes
- Why is it important to have search volume? [1:40]
- How you have to be a conductor, as an SEO practitioner (and communicate with leadership on SEO) [5:19]
- What are technique or strategies for inbound link building? [8:00]
- What is Search Engine Marketing? [12:50]
- How the age of Google Ads Practitioner is ending, and data-driven, mass-scale learning programs will be the future [14:20]
- How the past believe that small business, was doomed compared to big business, was actually wrong [19:06]
- Rapid fire questions! [27:27]
Links from Episode
- Connect with Gabe: LinkedIn | Twitter | Medium
- Evocalize
- What are biometrics
- What is a demand generation funnel
- What is keyword research
- What are inbound links
- What is a CRM system
- Adweek
- Martech Today
- Forbes
- Forbes Agency Council
- NY Times Facebook Privacy article
- What is White Hat SEO
- What are keywords
- What is keyword grouping
- Google Ads
- Facebook Ads
- What is Facebook’s campaign budget optimization (CBO)
- Facebook Core Audience Targeting
- What is lookalike modeling
- What is customer segmentation using a CRM
- Evocalize
- Doordash
- Article: eMarketer predicts digital ads will overtake traditional spending in 2019
- realtor.com
- Etsy.com
- Etsy Advertising & Marketing Policy
- What is dynamic creative
- Simon Sinek’s “How Great Leaders Inspire Action” TED Talk
- Moz Blog
- Jim Collin’s Good To Great
- Amazon Leadership Principles
- evocalize.com/contact
What was your favorite lesson from the episode? Let us know in the comments.