I didn’t believe it when I saw it, but the numbers don’t lie. Mobile (and that’s mobile apps, not mobile devices) has been on a meteoric rise both as a medium and as a marketing channel, the past decade since the app store’s inception in 2008.

To bolster this reality further, I dug up the most valuable and relevant stats to convince any naysayers otherwise. Enjoy.

Mobile as a Medium

• Apps make up 89% of mobile media time while websites only 11%
• The average consumer spends almost 3 hours per day in apps
• In 2016, time spent in apps reached 1.6 trillion hours, a 50% year-over-year growth
• Majority consumers (85%) prefer native apps to mobile websites

Mobile as a Marketing Channel

• Mobile apps have higher engagement rates and 100-300% higher conversion rates than mobile websites or desktop websites
• That said, mobile ad blocking is up 90% year over year (429 million people globally use a mobile ad blocker)
• 57% of mobile users think search ads are handy while 47% find social media ads valuable
• 58% of companies have a dedicated mobile marketing team

Bonus: Messaging Apps & Geolocation

• While 2.5 billion people use social media, 3 billion use messaging apps. Messaging apps also happen to have double the retention rate of the average app
• Location-based marketing has been seen to be 20x more effective than banner ads

Did you find this interesting? Please let me know. Leave a comment or share this post with a friend.

~JK