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Is Marketing Worth It?
“Never stop testing, and your advertising will never stop improving” was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.
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How The Information Age Became a Marketer’s Dream Come True
Remember when advertising was only commercials, billboards, and radio? When print media was only magazines & newspapers? When companies hired ad agencies to create beautiful work but agencies shrugged when the client asked, “so what’s my return on investment?” We talk a lot about how much the world has changed the past 30 years, but nothing has been…