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Branded to Last: a Word of Wisdom to Direct Marketers
CPO of Adobe joins a regarded design organization and approaches a fellow member to comment on the slow pace of their board meetings. The member remarks, “Scott, the reason this org has been around for 100 years has been from moving slower, thinking long & hard about our decisions, and building it to last. Things move different around here and I suggest you adapt.”
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The Inception of Personal Brand (The Answer Will Surprise You)
How do you blast past 1 million others who are trying to be an expert, thought leader, or influencer in the same field? The answer lies closer than you think.
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Baffling Statistics On The Power of Brand Marketing
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor. What’s to credit for this? Brand marketing.