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Score! 1st Touch Attribution vs Last Touch (And Why You Should Care)
Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?
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The Language of Gods: Why You & Your Mom Should Learn SQL
Whether you’re a startup founder, old hat marketer, or sales wiz, you’ll find out very quickly how SQL can save you 100’s of hours of work and dozens of “help me!” conversations with analysts.