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Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).
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The Power Of KPIs: How Do You Measure Success?
To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your “big win” would be at every step of your demand generation effort. So what’s a “big win KPI” look like?