Ready for part 2? Click here!
This is Ty Wolfe-Jones & I’s new, special season of The Daily Marketer, where we’ve spoken with over a dozen marketplace leaders & pioneers from Uber, Convoy, Bellhop, Doordash, Rover, as well as rising stars, so to gather proven blueprints, hacks & tactics to growing a marketplace. Enjoy!
Ty Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry.
Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset.
Fast forward to “young, reckless cowboy Ty” and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea, PHIX, and Nuun.
After a stint here, he entered the world of startups and worked at well-known names like Tango Card, Uber, & Doordash.
A lover of the northwest, a fine scotch whisky & cigar, over the course of 10 years Ty’s scaled early-stage marketplaces as “The Operations Guy”, expanded into new markets @ Uber & Doordash, and forged teams, pioneered relationships, & pushed boundaries
This conversation was a hoot, Ty is a truthsayer, direct as nails, and a fountain of marketplace stories, making him a delight as a partner on this turbine journey into marketplace pandemonium.
Did you know Ty has a personal cigar room? Think of a sauna, but just for smoking the Earth’s most magnificent stogies
This episode is particularly valuable for anyone who’s an Operations Manager or works in any level of Support @ a marketplace or fledgling tech startup. Ty has the answers, if you have the questions!
Please help grow the show with us…by leaving a review on Apple Podcasts!
Without further ado, enjoy this colorful conversation with Ty Wolfe Jones!
- Why are we doing this (Marketplace Mayhem)? [3:36]
- What you’re getting by listening to Marketplace Mayhem? [8:19]
- What does a tire buster do? [9:33]
- Were you a tire buster? [10:28]
- Why did you get into marketplaces? [13:09]
- What did you find from the experiment of testing Uber outside of major metros? [17:00]
- What does an “Ops Guy” do exactly? [18:20]
- How Ty developed his niche, by being a generalist, within marketplaces [20:34]
- How Ty was original member of many startups [22:17]
- The chicken or the egg problem. Which came 1st at Wrench or DoorDash? [23:02]
- How Uber was an example of “magic” through smartphones [25:32]
- At DoorDash, there’s 2 sources of Supply: drivers & restaurants [28:13]
- Where does DoorDash become “magical”? [29:32]
- How ghost kitchen restaurants/meals were more “advanced magical moments” [31:02]
Links from Episode
- Connect with Ty: LinkedIn | Twitter | Website
- Vitamin B12
- What is customer demand
- What is customer acquisition
- What is product-market fit
- What is a marketplace
- Tulare, California
- San Joaquin Valley
- Bakersfield, California
- Grapes of Wrath by John Steinbeck
- What is a tech startup
- Tango Card
- Boise, Idaho
- Coeur d’Alene, Idaho
- Twin Falls, Idaho
- What is DevOps
- What is Zero To One
- Rideshare’s impact on the taxi industry
- What is a 3-sided marketplace
- What is a ghost kitchen
What was your favorite ‘lesson learned’ from Ty? Comment below!