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Are you bananas? Retire the 9-5 & Hustle
What if I told you it’s easy to start a company? Would you believe me? And what if I took it a step further and said you could start a branded and incorporated tech company, for just $500? You’d probably call me bananas. But it’s true. Before the Internet, starting a company was a $100,000…
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How To Build True Fans In a Crowded Closet
What do Amazon, Costco, and Nordstrom all share in common? Besides each having a vibrant (and sometimes risqué) work culture, they all know how to appeal to smart buyers. They have a deep understanding of their audience, that being keen, pragmatic, deal seeking, middle-to-upper class consumers. These are consumers who demand quality, but are willing to…
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3 Reasons Why Digital Platforms Will Rule The Future
Sometimes, we only see the brilliance in innovations after the dust has settled. Airbnb gets other people to use their homes as rental spaces, Uber gets normal people to use their cars as taxis, Facebook gets other people to create content, and Duolingo teaches a new language by getting students to act as pro bono…
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How Hoodies & Flip Flops Became The New Blue Collars & Rockports
Remember stock business photography of people in suits smiling, pointing at a desktop computer, all gazing intently at something important? Or people sitting around, gripping note pads & #2’s during a business meeting, where you imagined them throwing around business jargon like “bandwidth,” “business processes,” “PM’ing,” or ” ROI?” For Millennials, this was the picture painted for…
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How The Information Age Became a Marketer’s Dream Come True
Remember when advertising was only commercials, billboards, and radio? When print media was only magazines & newspapers? When companies hired ad agencies to create beautiful work but agencies shrugged when the client asked, “so what’s my return on investment?” We talk a lot about how much the world has changed the past 30 years, but nothing has been…