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Startup Essentials #1: The “Day 1” Culture Mindset
“Culture eats strategy for breakfast.” As much as we feel that company culture has been beaten to death, culture really does start at Day 1. Before building your product. Before scaling your team. Before any customers.
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The Future of Job Interviews & How To Find World-Class People
We often hear the business adage, “power is knowledge” but what if I told you this is wrong? Sometimes, collecting more info can work against you rather than with you. Especially when building a team or filling a role.
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The Power Of KPIs: How Do You Measure Success?
To measure success, Mark Zuckerberg has said to focus on one specific goal and forget everything else. Keep it simple and know what your “big win” would be at every step of your demand generation effort. So what’s a “big win KPI” look like?
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Grow Like Wildfire: 6 Surefire Tactics To Build A Userbase (At No Cost)
In 2016, there were an estimated 50 million new startups launched while some studies show that 75% of venture-backed companies fail. The hard truth: whether you’re a startup or social influencer, learning to grow your user base is one of the most difficult challenges you’ll ever face. The simple truth is that unless you’re a…
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The Quick & Dirty Guide To Disruptive Marketing
In essence, disruptive marketing is similar to the dating game. In the dating world, we often see that the men who do very well are those that do the complete opposite of what the average man does. In short, they constantly ask themselves: what would the average Joe do…And do something different! Approached from the female…