-
Think Twice: Know The Difference Between Retention & Engagement
Let’s be honest, engagement sounds A LOT like retention. Don’t you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn’t matter much if you can’t keep em. Learn the difference once & for all.
-
The Top 5 Marketing Podcasts You Should Be Listening To
Think podcasts aren’t big? Better do a double take. The average consumer listens to 5 podcasts per week while the podcast audience has swelled to nearly 1/6th of the US population.
-
Growth Teams And How They Work
When you think about growth marketing, what comes to mind? Do you think of a divisive marketer tinkering at a click-bait native ad that’ll mislead you to a “buy now” page? Well think again.
-
The Language of Gods: Why You & Your Mom Should Learn SQL
Whether you’re a startup founder, old hat marketer, or sales wiz, you’ll find out very quickly how SQL can save you 100’s of hours of work and dozens of “help me!” conversations with analysts.
-
Is Marketing Worth It?
“Never stop testing, and your advertising will never stop improving” was said NOT by a modern day marketer but by the godfather of advertising, Mr Oglivy himself. So where do you start to measure marketing success? User Acquisition paper trails us to the solution.