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Careful What You Click: Insights That’ll Make You Second-Guess Your Next Marketing Spend
The next time a marketer pushes the concept of using saturated marketing channels like social and search ads, pause and consider these average CTRs (click through rates).
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3 Types of Growth: The Lifeblood of a Startup
“Marketing is a tax you pay for not building a phenomenal product.” I’m not going to tell you what you want to hear, but rather what you should hear: marketing accelerates growth, it doesn’t cause it.
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Never Hire A Marketer Again: 6 Free & Underrated Marketing Tools
“How dare you settle for less when the world has made it so easy to be remarkable?” All founders need to learn to be marketers. No need to hire one at your lean startup with these 6 best-in-class marketing tools (that happen to be free).
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Startup Essentials #3: Traction Is Everything
And you’re OFF! Your “purple cow” product is in dev and you feel ON FIRE (damn it feels good to start a company). But you’re missing one piece: traction. Click to learn a proven roadmap to drive users to your mic-dropping product.
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Startup Essentials #2: The Power of “Purple Cow” Ideas
Startup Essentials are simple but vital concepts for making entrepreneurial endeavor as successful as possible. Please enjoy this 2nd installment talking about the importance of having a remarkable idea.