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The Yin and Yang of Marketing: A/B Test Your Way to Success
Always be closing? More like always be testing! Contrary to deep learning and AI enthusiasts, split testing is a Texas toast and butter marketing tool, an essential part of growth marketing. Don’t believe me? Here are 3 reasons to butter you up.
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DAU/MAU! What is it and Why Should Every Marketer Care?
We’re no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup’s ability to grow, it’s DAU/MAU.
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Acqui or Die! The 4 Most Important Growth Marketing Metrics
Performance marketers and founders often focus so heavily on the “state of acquiring” that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup’s livelihood.
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Pixel Management And How it Works
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
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Score! 1st Touch Attribution vs Last Touch (And Why You Should Care)
Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?