#102: Green Storytelling: Josh Garrett Shares Redwood Climate Communications’ Role in a Sustainable Future

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Josh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. 

But what does this really mean?

Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’?

That’s where Redwood comes in.

They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute.

They also are the PR agency of record for a few of our guests! Including DroneSeed (now called Mast Reforestation), Floodbase, and a couple coming soon 😊

Josh is a cool cat. He’s worked in journalism (Huffington Post), politics (a previous New York mayor), and tech (Antenna). His calm exterior hides a deep enthusiasm for the natural world that we tried to suss out during the interview!

We dive deep into…

  • How has the zeitgeist of “talking about climate” changed over the past 30 years?
  • How climate change is perfectly designed, so to do nothing about it
  • How do you create more Tesla brands?
  • How has the failure of the current climate movement been a “give up to serve the planet” message?

We know you’ll dig this one! Enjoy and Mayhem on 🌲

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Show Notes

  • [4:30] What’s your favorite beer style and why?
  • [5:13] You mentioned Sculpin. What’s that?
  • [5:32] Did you start with pale ales?
  • [7:01] In a past life you were a street canvasser for John Kerry. What was it like?
  • [8:28] Do canvassers get training on the talking points?
  • [10:09] Learning what message resonates with people.
  • [11:09] Did you get to do some acting?
  • [12:22] You’ve worked at some incredible places. When did you start getting interested in the climate space?
  • [14:55] What role did climate change play in starting this role with Redwood Climate Communications?
  • [17:15] Could you share how the zeitgeist of “talking about climate” has changed since 2010?
  • [20:06] Is there another inciting incident between 2012 and now?
  • [21:24] Has it become more acceptable to talk about climate, every year?
  • [24:46] What exactly is a ‘climate communicator’?
  • [26:30] What is he (Climate Town) doing, that’s working?
  • [27:59] How would a climate communicator know it’s working?
  • [30:44] What’s the abbreviated (inception) story of Redwood Climate Communications?
  • [34:26] You’re focused just on climate-tech companies? Who is your customer?
  • [37:17] Does this industry needs its own language? If we do, how are we getting it out there so people know what we’re talking about?
  • [38:40] Is that the right way to do this? Creating new terminology.

Links From Episode

Do you take much climate action yourself? What does it look like? If not, how come? Share your honest thoughts below, we’d love to hear.

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