With their sharp marketing and simplistic designs, they seem to have come out of no where: MVMT, Warby Parker, Casper, Everlane. Where the hell did all these direct-to-consumer companies come from and is there any room to begin your own? There is more hope than you think.
Lore: a story or fact passed between generations yet rarely questioned of its truth anymore. What lores do you believe? Whether you’re just starting your a company or a serial founder, you’ll find value in these 5 deceptively simple “startup lores” most fall for.