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Performance Trumps Delivery: Measuring Individual Success on Any Startup Team

Anyone can show up to work; not everyone can perform. As much as we emphasize “delivery,” team’s often forget about the most important element of every role: performance. So where do you start and what do you measure? Get ready to find out.
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Why Go to a Growth Marketing Conference (And Top 3 to Attend)

Ever wanted to go to a conference but didn’t know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I’ve dug through 20+ marketing conferences to pick out the top 3, based on 3…
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Book Review: Influence (The Power of Persuasion For Busy People)

It’s all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
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3 Easy Ways To Market Yourself

If you Google’d your name right now, what comes up? Dozens of other people who share your name? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? Weird…Where do you fall? Learn 3 low cost hacks to make sure your brand is top of mind for when someone Google’s…
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No Excuses: How to Make Time to Create When You’re Busy As Hell

We all know the feeling: having big ambitions but quickly falling prey to the busy person’s dilemma: no time. Well, consider this crazy busy nut cracked.