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#47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth, Recruitment Marketing (Part 1)
Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like…
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#35: 2x Freestyle Frisbee World Champion, Daniel O’Neill, on Breaking into Recruitment Marketing and Creative Sales Approaches to Unicorn Startups (Part 1)
Daniel O’Neill (@guardianofthedisc) is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing. Daniel was formally the VP of Business Development at Bayard, one of the oldest and most reputable ad agencies in the world. Prior to Bayard,…
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5 Marketing Certifications To Build Career Capital (At No Cost)
I read over 270 marketing job descriptions, found 5 repeated qualifications, and matched them with free certifications from thought leaders like Wharton Business School to give you no buts from getting the role you’ve always wanted.
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The Inception of Personal Brand (The Answer Will Surprise You)
How do you blast past 1 million others who are trying to be an expert, thought leader, or influencer in the same field? The answer lies closer than you think.
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How Thought Leaders Engage Their 1000 True Fans
How do you keep your customer engaged? The answer lies in providing more value to others than anyone else possibly can. Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.