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Book Review: Influence (The Power of Persuasion For Busy People)
It’s all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
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Baffling Statistics On The Power of Brand Marketing
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor.…
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3 Easy Ways To Market Yourself
If you Google’d your name right now, what comes up? Dozens of other people who share your name? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? Weird…Where do you fall? Learn 3 low cost hacks to make sure your brand is top of mind for when someone Google’s…
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Think Twice: Know The Difference Between Retention & Engagement
Let’s be honest, engagement sounds A LOT like retention. Don’t you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn’t matter much if you can’t keep em. Learn the difference once & for all.
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The ABC’s to a Killer Web Address
Most marketers find it trivial but the benefits of having a clean and well structured URL can make a world of a difference. It’s a prospect’s 1st encounter with your product and it’ll be printed on all marketing collateral. Learn 6 valuable and actionable tips so you can get the most out of this sweet…