-
#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1)
Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take…
-
#48: From NYC to New England, Paralegal to Push Marketing, Trevor McGraw, on Why Every Startup Should Try Programmatic (Part 2)
Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard,…
-
#47: Appcast Founding Member and Senior Director, Trevor McGraw, on the New Frontier of Growth, Recruitment Marketing (Part 1)
Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like…
-
#46: Podcast Host and Wellness Entrepreneur, Sean McCormick, on Brand Archetypes and the Struggles of Personal Brand Growth (Part 2)
Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior directors, and founders across different industries. His podcast, Optimal Performance Podcast (the OPP),…
-
#45: Executive & Pro Athlete Personal Coach, Sean McCormick, on the Inception of Life Coaching and Being an Intuit (Part 1)
Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior directors, and founders across different industries. His podcast, Optimal…