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Inside Amazon Marketplace, The Wild West of E-commerce
The numbers can do the talking. The Amazon Marketplace contributed $135 billion to Amazon’s 2017 sales with an estimated 5 million sellers on the platform (and growing). Without a doubt, a huge sub-culture of business! So how does it work? Is it easy to become a seller? Let’s find out, shall we?
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Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it’ll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
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Pixel Management And How it Works
Ever wonder what a conversion pixel is, let alone a pixel? A powerful and simply marketing tool, most marketers shy away because it seems technical and complicated. Au contraire mon ami!
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Score! 1st Touch Attribution vs Last Touch (And Why You Should Care)
Attri-who? Touch-what? The topic of attribution is quickly breaching past the early adopters and crossing into the minds of the early and late majority. What is it? Should you care?
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3 Key Insights from Facebook’s Build To Break
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook’s Build To Break conference and couldn’t help but share my 3 most valuable insights.