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Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it’ll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
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DAU/MAU! What is it and Why Should Every Marketer Care?
We’re no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup’s ability to grow, it’s DAU/MAU.
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Acqui or Die! The 4 Most Important Growth Marketing Metrics
Performance marketers and founders often focus so heavily on the “state of acquiring” that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup’s livelihood.
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3 Key Insights from Facebook’s Build To Break
Do you know that 5 million companies advertise on Facebook a MONTH? Good lord. I had the privilege to attend Facebook’s Build To Break conference and couldn’t help but share my 3 most valuable insights.
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Why Go to a Growth Marketing Conference (And Top 3 to Attend)
Ever wanted to go to a conference but didn’t know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I’ve dug through 20+ marketing conferences to pick out the top 3, based on 3…