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#37: From Radiohead to Jay-Z, Marketer Collin Smith on the Science of Turning Fans Into Fanatics (Part 1)
Collin Smith (@Collin Smith) is a marketing leader at a multi-billion dollar, global wealth management firm, with an emphasis on employer branding and culture. Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with clients like Green Day, Radiohead, the Killers, and the Smashing Pumpkins.…
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#35: 2x Freestyle Frisbee World Champion, Daniel O’Neill, on Breaking into Recruitment Marketing and Creative Sales Approaches to Unicorn Startups (Part 1)
Daniel O’Neill (@guardianofthedisc) is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing. Daniel was formally the VP of Business Development at Bayard, one of the oldest and most reputable ad agencies in the world. Prior to Bayard,…
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#33: Content Marketing and Building a Brand from Scratch With Body Mind Coaching Entrepreneur, Paul Clingan (Part 1)
Read for part 2? Go here! Paul Clingan (@paul_clingan) is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance (“the dark”) with yoga & meditation (“the light”). Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry working…
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#32: TUNE Executive and World-Class Marketer, Brian Marcus, Convinces you Affiliate Marketing is your Best Growth Bet (Part 2)
Brian Marcus (@bmarcus31) is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world’s most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay’s Seller Partner Network through affiliate…
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How to Optimize Your Company Name With Google AdWords And $100
Every human has their own “lens” that’s been beveled through their past, so if you think you know your audience, you’re lying to yourself. So why not consider include your customer in the naming of your startup? Google AdWords, at your service.