How Thought Leaders Engage Their 1000 True Fans
How do you keep your customer engaged? The answer lies in providing more value to others than anyone else possibly can. Learn how select, world-class influencers have successfully built trusted relationships with millions of customers.
Inside Amazon Marketplace, The Wild West of E-commerce
The numbers can do the talking. The Amazon Marketplace contributed $135 billion to Amazon’s 2017 sales with an estimated 5 million sellers on the platform (and growing). Without a doubt, a huge sub-culture of business! So how does it work? Is it easy to become a seller? Let’s find out, shall we?
Expect The Best, Plan For The Worst: Channel Degradation
The stats are staggering: 3 million businesses advertise using Facebook. That said, just because millions rely on this ad channel, should you? No. Or that it’ll always work? Hell no! Learn why constant channel testing should be a staple of your marketing strategy.
Why Great Engagement and Retention Can Pay Dividends for User Acquisition
As much as paid acquisition is powerful, the cost of acquiring customers WILL become more expensive over time through it. Enter engagement and retention, your saving grace.
DAU/MAU! What is it and Why Should Every Marketer Care?
We’re no longer in the Medieval ages of marketing where we slapped advertisements on the side of buses and prayed to god it drove more sales. The marketing world has gotten sharp with measurement and if there is one metric in particular that is the strongest indicator of a startup’s ability to grow, it’s DAU/MAU.