Acqui or Die! The 4 Most Important Growth Marketing Metrics
Performance marketers and founders often focus so heavily on the “state of acquiring” that they forget to frame growth in terms of the BIG picture. So breath, pause and see the trees for the forest it really is. Here are 4 metrics that are paramount for a startup’s livelihood.
Why Go to a Growth Marketing Conference (And Top 3 to Attend)
Ever wanted to go to a conference but didn’t know which one to pick? There are thousands of conferences a year in America alone and each one can market themselves to seem like the greatest conference to rule them all. I’ve dug through 20+ marketing conferences to pick out the top 3, based on 3 metrics: relevancy, speaker quality, and location.
Statistics About Mobile’s Meteoric Growth
I didn’t believe it when I saw it, but the numbers don’t lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!
Think Twice: Know The Difference Between Retention & Engagement
Let’s be honest, engagement sounds A LOT like retention. Don’t you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn’t matter much if you can’t keep em. Learn the difference once & for all.
The Top 5 Marketing Podcasts You Should Be Listening To
Think podcasts aren’t big? Better do a double take. The average consumer listens to 5 podcasts per week while the podcast audience has swelled to nearly 1/6th of the US population.