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Book Review: Influence (The Power of Persuasion For Busy People)
It’s all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
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10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)
Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
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Baffling Statistics On The Power of Brand Marketing
Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor.…
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Think Twice: Know The Difference Between Retention & Engagement
Let’s be honest, engagement sounds A LOT like retention. Don’t you engage customers so to retain them? As great as it is to get thousands of customer in the door, that doesn’t matter much if you can’t keep em. Learn the difference once & for all.
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The Top 5 Marketing Podcasts You Should Be Listening To
Think podcasts aren’t big? Better do a double take. The average consumer listens to 5 podcasts per week while the podcast audience has swelled to nearly 1/6th of the US population.