-
Book Review: Influence (The Power of Persuasion For Busy People)

It’s all around us but we rarely call it out: persuasion. The concept of influence can be distilled to 6 actionable principles that you can immediately start using in a resource-strapped startup.
-
10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)

Although mobile growth has been massive, one of the biggest challenges for marketers has been finding promising, new paid ad channels outside of Facebook and Google. Startup or tech giant, here are 10 channels to consider adding to your paid ad repertoire.
-
Statistics About Mobile’s Meteoric Growth

I didn’t believe it when I saw it, but the numbers don’t lie. Mobile has been on a meteoric rise the past decade. I dug up the most valuable mobile stats to convince any naysayers otherwise. Here here!
-
Baffling Statistics On The Power of Brand Marketing

Do you know have a 1 in 11 million chance of being attacked by a shark, but 1 in 175 million chance of winning Powerball? Yet plenty of people still play Powerball. There are startling statistics about life that get little fan fare because businesses have been able to shape the narrative in their favor.…
-
3 Easy Ways To Market Yourself

If you Google’d your name right now, what comes up? Dozens of other people who share your name? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? Weird…Where do you fall? Learn 3 low cost hacks to make sure your brand is top of mind for when someone Google’s…